3 Ways To Resuscitate Your Blog

Writing isn’t easy and it doesn’t come naturally to everyone. The difference between a modest reading/writing human and a fully-fledged Content Writer, is the ability to engage and connect with the audience they seek to attract. Some do it far better than others of course. If you feel as though your blog has become a bit stale, we’ve come up with our top 3 tips to help you breathe the life back into it:

 

F The Pressure

The first thing you need to do is drop the pressure ball. You don’t need it. If somebody feels pressurised into writing content, the chances are, they will probably balls it up. If you’re just starting out and you’re not 100% sure where to begin, start simple and build it up. Suss out your audience and test the waters a bit. Don’t set out with the expectation to create the most engaging, the funniest or the most intelligent piece known to man. You’ll likely be disappointed. Get used to writing the uncomplicated stuff first.

Have A Natter With Yourself

Secondly, write like you’re having a chat. I find this works best for me in any case and I’m lucky because our audience is particularly responsive to it. The best advice I could ever give someone when it comes to writing is to write as though you’re having a conversation or an argument with someone (depending on the nature of the article). When you write like you’re having a chat, you’ll find that there’s a natural flow to what you’re saying and you’ll probably get more work done. Try it!

Have Courage

Thirdly, don’t be afraid to challenge blogging convention. I completely empathise with the worry people have when publishing written work online. It can, after all, be a very personal thing. You may be worried that your topic is too controversial or you may simply think that you’re not talented enough to put your name to it. The truth is, you’re always going to get keyboard warriors. They will probably never cease to exist and actually, it’s usually a bandwagon thing. Constructive criticism is important and it should always be viewed with positivity. It’s not worth putting you off your writing. If you aren’t brave with it you’ll never succeed because you’ll constantly be holding something back. It will be telling.

 

These 3 points are so basic. They don’t require a radical overhaul of your process but rather a change in mind-set. Change the mind-set and your writing will get a lot easier. Most recruiters are aware of the power of harnessing content and marketing alongside their business development and talent-pooling efforts, but many fail to really embrace it. It’s not everyone’s forte. Have a go at implementing these 3 tips and you’ll find that blogging is no longer the headache you once viewed it as. If you’re looking for more advice we offer a lot more than a job listing so get in touch with our Account Managers for more information.

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